Planning an individual campaign is an exercise, planning for the year is essential! ANT and I came together to plan for the year so the goals and desired outcomes could be decided and then implemented systematically. This allows for economies of scale for image shoot and selection with campaign copy and print planning to be cohesive and clean. So the work during the year is to properly roll out the promotions and press releases.
It also features the Many Hands logo we completed as part of their “Many Hands Heal Community” strategy we worked on as the platform for the year. The idea was that we as community memebers are what makes ANT and the therapy animals work for those in need. This logo is incorporated on every piece of print and messaging possible for ANT.