As Director of Sales and Marketing for a manufacturer out of China, my ROADTEK journey was a global jam-packed go to market adventure. Tasked with development and rollout of an innovative line of floor jack products from a working concept, I set strategy, partnerships, channel, and launch for both DTC and B2B:
- Brand
- Product Packaging & Colorways
- Ecommerce
- Social
- Digital & Print Asset Creation
- Show / Event Concept & Delivery
- Big Box / Wholesale / Retail Strategy & Execution
- Partnership
- Development / Management Customer Service
- Operation SOPs / Stack Selection & Integrations