As Senior Marketing Project Manager at toolhouse, I managed multiple congruent major accounts and projects. Marketing in pharma has a unique set of rules and regulations to maintain compliance with FDA requirements. Submitting campaigns and timed assets was extremely challenging as there were no guarantees of approval, and if the assets were not approved or deemed out of compliance the whole campaign would be on hold until a successful approval cycle was completed. In flight asset monitoring was another nuance to pharma, as assets have expiration dates and companies face huge fines and legal action when their assets are discovered in public view after the campaign. Additionally, what a campaign says is scrutinized as the claims a company makes requires verifications to ensure companies are not engaging in false advertising. Package inserts are also required including safety and efficacy warnings. Let’s face it the copy is intense!
The average therapeutic takes 10-15 years to be released from discovery through regulatory approval. Market research and brand planning are key exercises during this part of the lifecycle.
Company: Novo Nordisk
Projects: HCP Samples Portal, Novo Care Coupon / Savings Portal, Ozempic Consumer Site
Agency Teams: CLevel, Sales, Strategy, Copy, Design, UX, Dev
Novo wanted multiple experiences for HCP and consumers across savings, product information, and samples. I managed scoping, budget, wireframes, copy, FDA approvals, testing, and sample system API integration with complex and clunky sample fulfillment system. I also created a novel feature working directly with Veeva (software for pharma assets) engineers to enable asset expiry tracking saving 23% in management costs.
In patient experience and engagement, I delivered digital assets including testimonial, still, video and information pamphlets. A custom analytics portal allowed teams to create reports and view performance.
Links:
Request Product Samples From Novo Nordisk | novoMEDLINK™
Ozempic® (semaglutide) injection 0.5 mg, 1 mg, or 2 mg | Official HCP Site
Diabetes Prescription Savings Card Offers for Patients | novoMEDLINK™