The core of the launch plan for ROADTEK included shows and events across the United States.  The crown jewel was SEMA 2024 where we chose to launch with 2 booths for maximum coverage including the core booth inside the tools and equipment hall and one outside for traffic who were not interested in tools.  Prevent I launched a drip campaign with email, print, and social but kept the actual product under wraps. The results were incredible.  We were one of the highest trafficked booths of all SEMA.  They do not publish their results but let us know we were a top performer.  Outcomes: Best New Tool, 8 Global Media Awards, Big Box Contracts, Social Launch

Show Highlights:

Inside Booth: 

• 20×40 Feet
• 8×16 Foot Video Wall
• Content For Video Wall
• 2 vehicles with ROADTEK, Hankook Tires Branding
  • Vehicle Highlight – 1969 Dodge Charger – General Lee – Jeff Farieo, American Outlaw Garage
• Flooring, Displays, Locking Storage Closets, Tables, Chairs, Podium
• Engagement: Sweepstakes, Stickers, Hats, Sweatshirts & Shirts Premium and Giveaway, Branded Stools, Dart Boards
• Booth Staff: Partnered with an agency to provide show models
• Strong Man: Lift Powered
• Influencer Engagement:  Coordinated filming with partners like Hot Rod Magazine.

Outside Booth: 

•  20×40 Feet
• 30 Foot RV – Negotiated free RV at last minute when initial RV was crushed in an accident before we could pick it up.
• 2 Vehicles with ROADTEK, Hankook Tires Branding
  • Vehicle Highlight – 2024 Dodge Ram Promaster – Del Rey – Boho Vans, David Sodemann & Brett Ellenson
• Flooring, Displays, Tables, Chairs
• Engagement: Sweepstakes, Stickers, Hats, Sweatshirts & Shirts Premium and Giveaway, Branded Stools, Dart Boards
• Booth Staff: Show Models