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Cisco AppD Cloud Video Series

Company: Cisco AppDynamics

Location: Remote

Campaign: Cisco Live US 2023 in Las Vegas, NV

Release:  Social, Web, OOH / Convention Center

Creative Partner: Distant Broadcast

After a Cisco lay off, I was brought on the demand gen team to manage marketing strategy, digital asset creation, and campaigns for AppDynamics.  In preparation for Cisco Live, I managed the creation of key speaker social and email campaigns to drive on prem and remote keynote speaker sign up.  As part of the prep for the series I rented a coworking space on a road trip to ensure my availability to interview the VP in prep for his video.  Highlights from this project:

  • Scope, Strategy, Budget
  • Intro Outro Animation
  • Series Branding
  • Training For Remote Seamless On Brand Capture
  • Copy Script Review
  • Video & Audio Editing
  • Music & Copyright Review
  • Approvals – In a Heavily Matrixed Environment
  • Promo Campaigns
  • ADA / GDRP Compliance
  • Social Release

Scope:

Brand, Marketing, Creative, Web, Animation, Audio, Social, Demand Generation, Email, A/B

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