Company: Cisco AppDynamics
Location: Remote
Campaign: Cisco Live US 2023 in Las Vegas, NV
Release: Social, Web, OOH / Convention Center
Creative Partner: Distant Broadcast
After a Cisco lay off, I was brought on the demand gen team to manage marketing strategy, digital asset creation, and campaigns for AppDynamics. In preparation for Cisco Live, I managed the creation of key speaker social and email campaigns to drive on prem and remote keynote speaker sign up. As part of the prep for the series I rented a coworking space on a road trip to ensure my availability to interview the VP in prep for his video. Highlights from this project:
