Company:  Seafood Producers Cooperative (SPC)

Locations:  Sitka, AK, Juneau, AK, Olympia, WA, Bellingham, WA

After serving SPC with another company, I left to start KoruMotion.  SPC reached out to me, and we engaged for 5 years.  I transformed their entire brand, product, digital, and social footprints for B2B/B2C.

Areas of Focus:

• Market Research
• Marketing Strategy & Engagement Plan
• Brand Refresh
• Packaging Update
• Wholesale & DTC Site
• Social Sites & Consumer Recipe Promotions / Sweepstakes
• Media:
  • Capture of end-to-end long line/frozen at sea salmon fishing process including stills, video, interviews, and audio, in studio and on location in Sitka and Juneau, Alaska.
  • Cooperative Membership Media:  Delivered a welcome training package for new coop members including voice over and custom power point content design and copy authoring.
  • Footage was used for national Kroger salmon sustainability ads.
• SEO/GA Dashboard Set Up and Optimization
• Waste Product Optimization