Company: Cisco AppDynamics
Campaign: Cisco AppDynamics Swisscom Case Study Video
Release: Social, Web, Partner
As part of the AppDynamics demand gen team I managed marketing strategy, digital asset creation, and campaigns. The Swisscom case study had been scoped but was stalled for almost a year. Assessing scope and status, I created a plan to revive the effort drove the project to launch in 2 months.
- Copy Script Creation
- Voice Talent Selection & Contract
- Video & Audio Capture and Editing
- Music and Digital Asset Selection and Licensing
- Social Cutdowns
- Approvals – Heavily Matrixed Environment
- Promo Campaigns
- Ebook / Gated Asset
- Managed Release Web and Partner Channels
- ADA / GDRP Compliance
YouTube
Cisco Swisscom Customer Video FINAL