Company: Cisco AppDynamics

Location: Remote

Campaign: Cisco Live US 2023 in Las Vegas, NV

Release:  Social, Web, OOH / Convention Center

As part of the AppDynamics demand gen team, I supported management marketing strategy, digital asset creation, and campaigns. I delivered a host of video assets including webinars, short form social videos, technical walk throughs and event programs. In preparation for Cisco Live, we highlighted key speakers through social and email campaigns to drive event sign up for repeat, new, and virtual attendance.  I worked with organization wide cross functional teams including Gene Hall VP of Marketing. Highlights from this project:

• Scope, Strategy, Budget
• Intro Outro Animation
• Series Branding
• Training For Remote Seamless On Brand Capture
• Copy Script Review
• Video & Audio Editing
• Music & Copyright Review
• Approvals – In a Heavily Matrixed Environment
• Promo Campaigns A/B Testing
• ADA / GDRP Compliance
• Closed Captions
• Social Release