Company: Canfisco Group

Outputs: Competitor and Agency Decks, Marketing Strategy and Plan Outline

After contracting with SPC Sales, a large seafood cooperative in Washington, I was tapped to audit the agency provider landscape and consult on social media and marketing operations for Canfisco. Canfisco is a $1B seafood processor out of Canada. The cornerstone deliverable was an SOP tailored for their operations that provided training, strategy and pathways to attain business goals.  Highlights:

• Agency Audit
• Social & Digital Footprint
• Demographic/Market Segmentation
• Promotions
• Partner Landscape Optimization
• Reporting