Company:  Seafood Producers Cooperative (SPC Sales)

Locations:  Sitka, AK, Juneau, AK, Olympia, WA, Bellingham, WA

After serving as a web project manager for SPC Sales with another company, I left to start KoruMotion.  SPC reached out to me and we engaged.  I transformed their entire digital, product, brand, and social footprints resulting in increased brand awareness, partnerships, consumer and wholesale sales. One of my hands down favorite parts of this multiyear project was being suited up in a Steadicam in a dinghy behind a trawler in the tippy and frigid Alaskan ocean waters!  Good times!

Areas of Focus:

• Market Research
• Marketing Strategy & Engagement Plan
• Brand Refresh
• Packaging Update
• Wholesale Ecommerce Site
• Social Sites & Consumer Recipe Promotions / Sweepstakes
• Media:
  • Capture of end-to-end long line/frozen at sea salmon fishing process including stills, video, interviews, and audio, in studio and on location in Sitka and Juneau, Alaska.
  • Cooperative Membership Media:  Delivered a welcome training package for new coop members including voice over and custom power point content design and copy authoring.
  • Footage was used for a Kroger salmon sustainability ad that went national.
• Waste Product Optimization